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Hello, I'm George, a digital product designer teaming up with early-stage startups to simplify complex problems and create intuitive interfaces.

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Digital Product Designer
6+ years of experience
Working as a B2B Product Designer
View my resume

My Job Preferences

Supply chain logistics Startups:

Driving logistics efficiency through digital solutions

EdTech Startups

Transforming education through innovation.

Marketing Startups

Empowering marketing innovation, one solution at a time

Real Estate Startups

Revolutionizing real estate through digital transformation

Recommendations

George was a very, very pleasant surprise - he was not "just another offshore contractor". He was totally engaged, did his own research, came with ideas and opinions, communicated with everyone and all round a delight to work with. Whatever I do next I'll probably try to nab some of his time again.If you need a reference for George you are welcome to send me a linkedin message and I am happy to share more.
‍Niklas Halusa
CEO Nautical commerce
I had the distinct pleasure of working with George and I can confidently vouch for his outstanding design acumen. George stands out as a product designer not just because of his ability to create stunning designs, but because of his meticulous attention to detail and critical thinking that accompanies every piece of work he delivers. His analysis skills ensure that every design is not only visually appealing but also user-centric and aligned with the project's objectives. Moreover, George's speed in implementation without compromising on quality is truly commendable. Anyone looking for a detail-oriented and thoughtful designer who can swiftly bring ideas to life would be fortunate to have George on their team. I wholeheartedly recommend him and look forward to the opportunity to collaborate again in the future.
‍Julian Urrego Arango
CEO HIMIGO
As a Product Manager, it is always great to have a true match on the design side, who can ask the right questions, go deep on the use cases and leverage their creativity to come up with great tech solutions - and George definitely is that kind of product designer! He is thoughtful, thorough in the solutions he proposes, quick to iterate, creative and incredibly organized.It was an absolute pleasure working with George!
Simone Lima
Lead PRODUCT MANAGER at proposify
First and foremost, George has a great personality and is someone you can always look forward to working with and solving problems together. Quick to learn and provide his own inputs, George is an amazing product designer to have on our team.From the very beginning he led the product vision for Cargoflip including designing our entire UI and UX experience from the ground up. Later on, George moved on to leading our brand vision and designing sales and marketing materials before moving on to manage and implement our marketing website and social media content. Always ready to help out in any way he can, George has been a key piece every step of the way.
‍Dmitri Amariei
ceo cargoflip

Why Me

Communication

I value clear, transparent communication — it saves time and keeps projects moving smoothly. I stay aligned with clients and teams, addressing issues early to avoid delays.

Speed

I understand how important speed is to founders — that’s why I move fast without being careless. I focus on delivering results quickly while still paying attention to the small details that make great design stand out.

User focus

I design with purpose — every decision ties back to the user. My goal is to make products that not only look good but genuinely solve problems and feel effortless to use.

My Process

Creating The Structure

Once I have a solid understanding of the challenge, the demographic and the objective, I’ll create the information architecture.

Discovery Call

My process involves engaging in thorough discussions with you to understand your budget, objectives, target audience, competition, timelines, and scope of the project. Additionally, I aim to ascertain what success would look like for you and determine if I am the right fit for your needs. I prioritize gathering as much feedback as possible to ensure that I can craft the most appropriate and effective solution tailored to your requirements.

Creating The Skeleton

Upon gaining a comprehensive understanding of the challenge, target demographic, and project objectives, my next step is to craft the information architecture. This involves strategically organizing and structuring the information to create a logical and intuitive framework, laying the foundation for an effective solution.

The End Product

In an ideal scenario, this phase would mark the culmination of the project, incorporating all the hard work and decisions made throughout the process. It represents the culmination of our collective efforts, resulting in a cohesive and comprehensive solution that aligns with the project objectives and reflects the culmination of our collaborative efforts.

FAQ’s

How long will the project last?

The duration of the project will be contingent upon the scope and the number of screens that need to be designed or redesigned. For projects involving 5 to 10 screens, the estimated timeframe would be around 6-8 weeks. However, for projects with more than 10 screens, the timeframe may extend to approximately 12 weeks. Please note that these timelines are approximate and can be further refined based on the specific requirements of your project.

What’s the average cost of a project?

The budget for a project varies based on factors such as scope, timeline, and requirements. Drawing from my experience with previous projects, clients typically approach me with budgets ranging from $2500 to $5000. However, I am flexible and can work within different budget ranges, tailoring my services to suit the specific needs and resources of each project.

Do you offer other design services?

Indeed! Along with my design expertise, I also offer a range of other services to cater to your needs. These include branding services to create a cohesive visual identity for your business, as well as web design services to craft engaging and functional online experiences for your target audience. My aim is to provide a comprehensive suite of design solutions that align with your overall goals and requirements.

Featured Projects

B2B SaaS

Nautical Commerce

I helped rethink bulk import, letting sellers get their products into the system faster without costly errors.

View case study
B2C

Levels

I redesigned meal logging to be faster and more intuitive, helping users easily track their meals every day.

View case study
B2B logistics Startup

Cargoflip

Revamping the platform with a comprehensive redesign to enhance usability, streamlining navigation and management of shipping requirements for both new and existing users.

View case study
cargoflip overview page
Bill Management Platform

Resooma Bills

Creating an intuitive onboarding experience that shows users how much they can save by using Resooma’s bills platform to manage their monthly utility bills.

View case study
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Real Estate Startup

Resooma

Creating a design system to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.

View case study
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SaaS Startup

Fundz

A SaaS( Software as a Service) Startup that provides access to a real-time updated database of startup companies around the world that have recently raised capital.

View case study
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SaaS Startup

Task Nation

Web Design | Micro Site

A micro-site for an early-stage startup that educates its visitors on the benefits and features of the platform to entice them to sign up for an early access.

View Project Details
Lifestyle

MealPrep Pro

A lifestyle app website that educates visitors of the benefits and features of the app to encourage them to click through to the app store and download the app.

View case study
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Hi! I am

George

I’m a digital product designer with a passion for turning ideas into experiences people genuinely love to use. My curiosity for startups and entrepreneurship constantly pushes me toward projects where design can make a real impact — shaping products from the ground up and helping them grow.
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One of the most fulfilling parts of what I do is collaborating with founders and early teams to bring their visions to life. I believe great design isn’t just about how something looks — it’s about how it feels and functions. My goal is always to create purposeful, user-centered products that work beautifully and intuitively.
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I’ve worked with remote teams across London, Lisbon, Nairobi, Massachusetts, New York, and Toronto. Most recently, I was at Nautical Commerce, a New York startup helping brands and retailers launch and scale multi-vendor marketplaces.
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A standout moment in my career was designing a cutting-edge warehouse management system — one of the toughest but most rewarding projects I’ve tackled. Watching it evolve from concept to reality was an unforgettable experience.
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Outside work, I like gaming

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GEORGE WAITITU
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